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About Advocate

Built for the second before.

We started Advocate because too many safety tools are designed for after — after the danger, after the delay, after it's already too late to matter. We build for the second that still changes everything.

Why we built this

Most emergency apps assume you have time — time to unlock a phone, time to find an icon, time to explain what's happening. In the moments that matter most, that time almost never exists.

Advocate began with a simple, uncomfortable question: what if the fastest possible action was also the quietest? Not a siren. Not a call center. Just a small, physical motion — a double press of a button you already know how to find in the dark — that quietly puts the right people in motion.

Everything we've built since follows from that first decision. Speed without spectacle. Protection without performance. A tool that stays out of your way until the one moment it can't afford to.

Today, Advocate works the same way whether you're walking home, getting into a car you didn't choose, or somewhere signal barely reaches — quietly ready, until it isn't quiet anymore.

<1s

TO ACTIVATE FROM A LOCKED SCREEN

0

TAPS OR UNLOCKS REQUIRED

24/7

READY, EVEN OFFLINE

What we believe

Principles we don't compromise on.

Speed over spectacle

Every decision is measured against one thing: does it make the response faster.

Privacy by default

Your data belongs to you. It's shared only with the people you choose, only when it matters.

People, not protocols

Real trusted contacts respond faster and more thoughtfully than any automated script.

Radical simplicity

If it takes more than a motion you already know, it's too slow to trust.

Built to be relied on

Safety tools don't get a second chance to work. Ours is engineered accordingly.

Calm, not fear

We design for confidence and empowerment — never for alarm.

"Protection should never be delayed — not by a menu, not by a moment of hesitation, not by anything."
— The Advocate team
Join us

Carry something that's already looking out for you.

Download Advocate, or reach out if you'd like to know more.